- Social Media Manager
- Content Creator
- Photographer
- Videographer
- Motion Graphics
- Brand Development
- Brand Management
- Web Designer
- Graphic Designer
MARKETING &
VISUAL COMMUNICATIONS
SPECIALIST
CERTIFICATIONS
- Advanced Branding
- Building an Integrated Online Marketing Plan
- Digital Marketing Foundations
- Generative AI for Digital Marketers
- Marketing Foundations: Ecommerce
- Email and Newsletter Marketing Foundations
- Marketing Foundations: Analytics
- Marketing Analytics: Presenting Digital Marketing Data
- Advanced Lead Generation
- Using AI as Your SEO Assistant
- Strategic Content Marketing: Attract, Engage, and Retain
- How to Build Visual Content Marketing Strategies
- Content Creation: Strategy and Tools
- Video Strategies for High Engagement
- Marketing Strategy: SEO Content Writing
- Customer Service: Managing Customer Expectations
- Social Media Marketing Foundations
- Essential Skills for Social Media Managers
- SEO: Optimize Your Social Media Profiles
- Lead Generation: Social Media
- Social Media Monitoring: Strategies and Skills
- Social Media Marketing Strategies: TikTok and Instagram Reels
Catherine McAuley Scholarship Ad Campaign Results
Project Background:
The Catherine McAuley Scholarship serves as an aid opportunity for students in Iowa to receive a college education and other benefits, catering to individuals who may not have had access to necessary resources on their own.
Problem:
In the fall of 2022, Mount Mercy had 9 students under this scholarship. To bolster the financial support directed towards the university, it was imperative to increase the number of students enrolled in this program.
Strategy:
A campaign to be launched during the 22-23 school year with the aim of raising awareness about the scholarship and encouraging current Jr/Sr high school students to apply.
Plan:
*Create testimonials in the form of articles and videos featuring current Mount Mercy Catherine McAuley scholars, showcasing how the program has positively impacted their college careers and lives.
*Develop a dedicated landing page on the website to facilitate user engagement.
*identify and target the desired audience effectively.
Creative:
organizing, recording, interviewing, and editing videos, as well as photographing students. Additionally, it encompassed designing ads, assisting in ad copy creation, and executing ad campaigns.
Targeted Audience:
The campaign primarily targeted current high school students (ages 16-19) and parents/caretakers of high school students (ages 35-60+).
Platforms:
The campaign was deployed across various platforms including the university's webpage, social media platforms such as Facebook, Instagram, and YouTube, as well as through traditional marketing materials.
Campaign Duration:
September 2022 to June 2023.
Campaign Budget:
$10,000.
Results:
The digital campaign achieved the following metrics:
- 7,000 ad clicks
- 1.55 million impressions
- 288,000 reaches
By fall of 2023, 30 students were attending Mount Mercy under the Catherine McAuley Scholarship!!
Key Analytics:
1. Click-through Rate (CTR): 0.45%
2. Cost per Click (CPC): $1.43 per click
3. Reach Efficiency: 18.58%
4. Conversion Rate: 0.43%
5. Return on Investment (ROI): 8,900%
Contributed to a substantial 30% surge in new web users and a remarkable 265% boost in unique website views through effective online advertising strategies.
Logos
BRANDING
WEB DESIGN
Photo retouching
AI-generated
Backgrounds
Video/ Digital Ads
Merch
photos
SAMPLE
Reels
Stories
user
generated
Content
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